Why do you blog? Some people use a blog as an online journal or not-so-private diary. Maybe they just enjoy writing and want to exercise their mind and don’t really care if anyone reads what they put out there.
But most people and businesses have a blog to get a message out. You have something to say and you want everyone to read it. At least as many possible customers or clients in your niche, right?
So I think it is safe to say (almost) everyone wants to increase blog readership.
And while you might think you need to spend every moment on your own blog, crafting great content and writing as many posts as you can, here’s an idea: You can draw more readers back to your blog when you write for others.
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Get more traffic and increase blog readership by guest blogging. http://bit.ly/guestblogs Tweet This
One great way to find more readers and increase exposure to your blog is to write a guest post on another blog.
Think about any relationship. You and your best friend might run around in the same circles and hang out all the time. But even she knows someone you don’t. Another blog out there will have readers you don’t, no doubt about it. By sharing a guest post on another blog, you are introduced to all those new readers.
And guest blogging is unlike a medium such as online advertising where you publish a web banner and hope to get clicks. Forget trying to create a catchy ad and crossing your fingers for clicks. Instead, write an informative, keyword-rich blog post for a friend, mentor or partner in the same or similar niche that has your desired blog readers.
You won’t be selling to them or attempting to gain their trust from square one. Your guest platform has done that for you. You have your foot in the door to reach a new group of readers … Just be sure to offer your best to share without selling to them.
A true win-win will be an informative blog that is appropriate for readers of both blogs. If you are a nutritionist guest writing an article for an obstetrician’s blog, for example, you could highlight healthy eating habits for pregnant women. You will reinforce your expertise in nutrition while targeting your captive readers of the moment. Plus, you have the opportunity to turn those readers into new followers that may look to you later for nutrition advice following delivery and for the rest of their lives.
To wrap up your guest blog article, include an “about the author” bio with links back to your site or blog. And it never hurts to include a few social media links where new readers can find and follow you on Twitter, Facebook, Pinterest or other favorite networks where you have an active presence.
Please let me know what you think in the comments below or, if you prefer, send me a tweet on Twitter. I appreciate your thoughts and read every one.