The Best Color for Logos, Web Design and Business Branding is Orange.
No really, I know started this color blog series stating that red is the best color for business branding, but I should have gone with orange from the start. I mean, look at my site!? I use orange so it must be the best, right?
If you are just starting out in business or gearing up for a redesign of your branding materials, you might be wondering what the perfect color or colors is best to represent your brand. What color is best for business? What color is best for logo design? You want something that represents you and your industry, colors that make sense in your niche.
I’ve spilled the beans already. The best color for business branding is…
The Best Color for Logos, Web Design and Business Branding is Orange.
Is that an accurate statement? To continue our study on world-famous brands, that’s focus on businesses that use the color orange in their branding.
I would argue this is the best known checkmark in our world today. Most people around the world would recognize it in a heartbeat.
The brand has moved beyond the color orange — in fact, you will see this logo displayed in every color of the rainbow (and then some) — but the color orange is a big part of the company history and still heavily used.
Do you know the brand?
SPOILER ALERT: The answer is Nike.
Why Pick Orange to Represent You or Your Business?
Other popular companies and organizations that use orange in their logo and branding materials including Home Depot, Nickelodeon, Cingular, University of Tennessee, Orange Julius.
All of these organizations have different reasons for selecting orange. If you are wondering what the best color for your business or brand might be, you might choose orange as the color is often associated with…
- Creativity
- Fun
- Youth
- Energy
- Adventure
Like red, the color orange is bright and eye-catching.
As I said before, I love orange.
But the flip side?
Orange is the WORST Color for Logos, Web Design and Business Branding
That’s right. As much as I love orange and have chosen it to represent my brand, some argue there are a few negative connotations with my favorite color.
The color orange might be a winner for you. (See list of positives above.)
Or orange might be a mistake. Some suggest orange can mean inexpensive or even cheap. Discount retailer Big Lots, for example, uses orange. One could argue they sell “cheap” stuff, but they suggest they sell great stuff (quality, brand names) for less.
Often, orange is associated with the following terms:
- Inexpensive
- Immature, kid-like
- Too Casual
- Dependency
- Self-indulgent
Ultimately the decision is up to you. Let me know in the comments below what you think about the color orange or your other favorite color for business. (Stay tuned for my thoughts on other colors, too.)
What color best represents your brand? What color best resonates with your niche audience?
Rob has a strong background in advertising and marketing and a love for social media. He has worked with companies both large and small designing logos, print ads, websites, brochures, newsletters and more. Rob helps businesses — especially solopreneurs and start-ups — develop engaging marketing plans and an eye-catching brand identity with "design that sells." Otherwise, you’ll find him spending time with his wife and kids (and flock of chickens) on their family homestead. Oh, if you like to tweet, follow Rob on Twitter.
Where shall I send your FREE download?
{ 3 comments… read them below or add one }
Orange is my sister’s favorite color; me, I prefer green or yellow. For business I use yellow. It’s interesting to learn what the colors imply or suggest to a consumer. Thanks for another informative post Rob!
Kim Hawkins recently posted..Things I Would Tell My 16-Year-Old Self
Orange is an “okay” color. For this fiery grandma I like a combination of bright reds, oranges and yellows…thus, the “fiery” in my branding. But, then Rob…being my designer you’d know best what best represents my feisty, redefined success after 50!
Carla J Gardiner recently posted..Can You Use Your Personal Blog and Social Media to Redefine Success After 50?
Orange is my favourite colour too, I used it in my branding, but mixed it with complementary colours for balance…and so I don’t look cheap.