If you are just starting out in business or gearing up for a redesign of your branding materials, you might be wondering what the perfect color or colors is best to represent your brand. What color is best for business? What color is best for logo design? You want something that represents you and your industry, colors that make sense in your niche.
Are you ready for my prediction of the best color for business branding?
The Best Color for Logos, Web Design and Business Branding is Red.
Is that an accurate statement? To be the best judge, we should check out some world-famous, brands that mean big business. Ones that use the color red in their branding.
I would argue the top brand that dominates with the color red is a “little” drink company I bet you’ve heard of. They are known worldwide and recognized instantly.
In fact, the brand is so well-known, I bet you know exactly what I’m talking about with this simple graphic here on the left.
Anyone left guessing?
SPOILER ALERT: Of course the answer is Coca-Cola.
Why Pick Red to Represent You or Your Business?
Other popular companies and organizations that use red in their logo and branding materials including American Red Cross (obvious choice), Target, Verizon Wireless, CNN, ESPN, YouTube, Kellogg’s, Red Bull, Toyota and a plethora of fast food restaurants, such as KFC and McDonald’s (along with the obnoxious Golden Arches, of course).
All of these organizations have different reasons for choosing red, I’m sure. But if you are wondering what the best color for your business or brand might be, you might pick red as the color is often associated with…
Bank of America chose red (along with blue) to mark it’s massive brand. They pull it off as the obvious tie to America and our patriotic colors. Often, though, banks avoid red as many consumers (whether they realize it or not) associate “in the red” as a negative term when associated with money. Not a good thing for banks.
Speaking of negative and not a good thing… Just maybe…
Red is the WORST Color for Logos, Web Design and Business Branding
That’s right. Did you really think I would be so quick to answer the “what’s the best color to represent my brand?” question with a simple “red” answer?
The color red might be a winner for you. (See list of positives above.)
Or red might be a bust. Note that red can be associated with bad finances, as noted above. And often, red is associated with the following:
- Danger or warning
- Blood (war, violence)
Also, if you were to use various shades of red in your branding and design, it won’t take long to notice you lose the impact of red as it often turns pink (not that pink is bad in some cases).
Ultimately the decision is up to you. Let me know in the comments below what you think about the color red or your other favorite color for business. (Stay tuned for my thoughts on other colors, too.)
What color best represents your brand? What color best resonates with your niche audience?The Best Color for Logos, Web Design and Business Branding is Red. by Designer Rob Russo
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